We think everyone should have the right to be their own person and show their unique personality. Everyone should have the right to dress as they wish despite of age and sex. Fun, comfortable clothing is our thing – without forgetting sustainability. This is why we offer products as made on demand – to avoid unnecessary waste. We strive to make more eco-friendly choices whenever we can and hope to find even more better alternatives in the future.

Learn more ABOUT US.

Eco-friendly production with minimum waste. Everything is made especially for you.

  • MAGICAT black
    midi dress and yoga leggings!

  • Photos by @collection_of_unseen_thoughts and @swedish_leijon

  • Follow the fun!

ELLIE LOVE rainbow - Backpack


Choose your favourite backpack to school and other activities!