Welcome 2025!

It is time to evaluate 2024 - where did we succeed and what challenges did we face... and what can we expect for year 2025.

As we all know the state of the world is uncertain right now and succeeding as a small business is extremely challenging. A lot of companies have been forced to shut their doors. We are still open, trying to move forward but hoping for a better tomorrow. We need to make constant evaluations of our actions and consider new and improved ways to serve our customers. What is good today might not be good tomorrow. The world changes and we have to change with it.

For SHALMIAK sustainability has always been important but nowadays it is not easy to make decisions... regarding anything. There might be good and bad choices but no perfect ones. Every day might bring new information that leads us in another direction. We can only make our best today and be open and gracious regarding possible changes tomorrow.

In 2024 we made a lot of wonderful co-operations with some very talented influencers. We developed our store and expanded our assortment. For a moment we had great hopes of growing bigger and stronger. However, the last quarter was difficult and once again we have to consider what direction to take in 2025. We are determined to strive forward but most likely we need to take a step back and rebuild some of our fundamentals. We want to be better and stronger... but most of all we want to create something meaningful and give more than we take.

Personally year 2025 will bring new challenges while I start educating myself towards a professional degree in business and digital marketing. Hopefully this will give me new perspectives and more determination to make necessary changes to my business. Most of all I hope this new adventure will help me in making my brand more... me.